In this 40-minute video, Dr. Newman and International Board Certified Lactation Consultant Edith Kernerman, take mothers and healthcare professionals through a no-nonsense approach to baby-led breastfeeding. They illustrate the numerous benefits of breastfeeding for both mother and baby, including detailed reviews on the importance of colostrum, proper latching techniques, latching the baby who does not yet latch, and how to treat the colicky baby by changing milk flow. The DVD is divided into chapters for easy and quick access to the topic that is most concerning to the mother. The DVD ends with testimonials revealing four mothers’ very real and heartbreaking stories of their breastfeeding trials before meeting Jack Newman and Edith Kernerman.
“Many of us do not have a notion of what a baby looks like on the breast,” says Dr. Newman. “This video is designed to make the breastfeeding experience a success and a pleasure for mothers and babies.” Kernerman is concerned that healthcare providers often feel helpless when approached by a mother having difficulty: “One of our biggest challenges as healthcare professionals is that many of us have never fed our babies by breast nor have we seen babies breastfeeding, how then to help a mother who is having difficulty? The bottle, then, seems like the easiest answer.” This DVD is intended to provide healthcare professionals with the tools to help mothers achieve their goals to have healthy breastfeeding babies.
“Mothers need to know that there are answers out there,” says Dr. Newman. “They need to know that breastfeeding is the best way to provide nutrition and establish a bond with their new baby.” Dr. Newman asserts that there are too many myths about breastfeeding and that not enough babies are breastfed in North America. “Breastfeeding is normal: it is the healthiest, most efficient, friendliest to the environment, cheapest, and convenient way that a baby can obtain nourishment,” claim Kernerman and Newman.